SirDavis the new whiskey launched by Moët Hennessy and Beyoncé Knowles-Carter available soon
Do you think it will be present in Europe as well?
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</ a>SirDavis the new whiskey launched by Moët Hennessy and Beyoncé Knowles-Carter available soon from September. Do you think it will also be on the European market?
Beyoncé Knowles-Carter and Moët Hennessy, subsidiary of LVMH, launched a new whiskey called SirDavis, available from September this year. This unique collaboration reflects a common vision of the future of American whiskey, uniting two reference names in the culture and art of the craft.
The project took years, inspired by Knowles-Carter’s passion for Japanese whisky. She turned to Moët Hennessy to create a unique flavor profile that would reflect her ideal whiskey. At the same time, Moët Hennessy is looking for ways to expand its presence on the American whiskey market, which made the partnership perfect.
Knowles-Carter also contributed to the art direction of the brand’s bottle design, a tall, eye-catching bottle with intentional design elements that make the container an unmistakable symbol of luxury, according to
The SirDavis bottle is striking and clean, with striations that catch the light and highlight the liquid. It also includes a black medallion with a regal horse, emblematic of power and respect, symbolizing Knowles-Carte’s Texas roots.
“I’ve always been drawn to the power and confidence I feel when drinking quality whiskey and I wanted to share that feeling with others,” said Beyoncé Knowles-Carter. She discovered that her great-grandfather, Davis Hogue, had been a producer of bootleg alcohol in the American South during Prohibition. This discovery made the idea of creating a whiskey brand seem destined.
SirDavis is named in honor of her great-grandfather, and the bottles are now present on the shelves of luxury stores around the world. Moët Hennessy recruited Dr. Bill Lumsden, a world-renowned Master Distiller, to lead the creation of the whiskey. Lumsden selected a rare blend of grains, composed of 51% rye and 49% malted barley, giving the product a unique and sophisticated flavor profile.
To validate the quality of the product, SirDavis was sent anonymously to numerous prestigious competitions, winning the title of “Best in Class” at the SIP Awards 2023 and other gold medals at international competitions.
Beyoncé Knowles-Carter was also involved in the design of the bottle, which stands out for its tall, elegant shape, with striated glass that captures the light. The whiskey is finished, mixed and bottled in Texas, the birthplace of the artist. SirDavis is the first spirits brand fully developed by Moët Hennessy in the United States and is available for pre-order online and in select stores in the US, London, Paris and Tokyo.
The privileged will taste it in a very short time. It will definitely arrive in Europe, in exclusive locations.
We hope that by the end of next year, we will be able to list it for you on our website.
Source: benidustry.com