Captain Morgan Spiced Gold 0.0%
Captain Morgan Spiced Gold 0.0% will be launched in the UK in September.
London-based Diageo PLC has launched Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the famous Original Spiced Gold, offering a deliciously spiced flavor profile. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% in recent years, Captain Morgan Spiced Gold 0.0% brings a new option to the market as the latest brand and the first black spirit in Diageo’s alcohol-free portfolio.
The quote is from Kantar Alcovision, MAT on May 23, which said 49.6% of 18-24-year-olds in the UK want to moderate their drinking. The launch of Spiced Gold Non-Alcohol provides Diageo with a non-alcoholic spirit capable of addressing the lighter, more upbeat drinking occasions preferred by this demographic.
Original Spiced Gold 0.0% offers those looking to moderate a deliciously spiced flavor profile
Capitalizing on the rise in rum popularity, with Captain Morgan posting a global organic net sales increase of 2% in Diageo’s Preliminary Results for F23.
“With the return of rum as the drink of choice and the growing global non-alcoholic spirits market, Captain Morgan 0.0% is perfectly positioned not only to meet the growing demand, but also to offer those looking to moderate their consumption a new alternative Samori Gambrah, the brand’s global director, said in a statement, citing IWSR’s analysis “The alcohol-free and low-alcohol category to surpass $11 billion in 2022.”
Carefully developed over the past two years by the Diageo innovation team
Spiced Gold 0.0% was created with intricate layers of flavors, starting with rich notes of caramel, molasses, vanilla and warm brown spices, according to the company.
Amanda Brown, Liquids Specialist at Diageo, added: “It’s been an exciting journey working on Diageo’s first dark non-alcoholic spirit. When we created Captain Morgan 0.0%, we went through over 400 recipes before could capture the iconic rum and spice flavor of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% was created by layering flavors that provide the complexity and depth that consumers know and love.”
Initially launched in the UK in September, followed by Estonia, Lithuania and Latvia later this year, before further expansion into Europe in 2024.
The Spiced Gold 0.0% Alcohol Free Spirit range will have an RRP of £15 in the UK.
Source: Beverageindustry