Coca-Cola and OREO become “best friends” with limited edition releases
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Coca-Cola and OREO become “best friends” with limited edition releases, joining forces to launch two exclusive products: Coca-Cola OREO Biscuits and < Coca-Cola OREO Zero Sugar Limited Edition.
These products are inspired by the “Besties” concept and will be available for a limited time. The two ultra well-known brands celebrate friendships by launching these products and by creating unique digital and physical experiences.
“Combining the playful OREO with the Real Magic of Coca-Cola is unexpected, but appropriate, because our brands are similar in many ways,” said Oana Vlad, global vice president of brand strategy at Coca-Cola. “We’re excited for fans to join us in celebrating these new products and unique experiences.”
< /a>Eugenia Zalis, global head of marketing and brand for OREO at Mondelez International, said: “At OREO, we strive to find new ways to excite consumers. Our collaboration with Coca-Cola is an opportunity to unite our fan bases and celebrate the power of connection and togetherness.”
Coca-Cola OREO Biscuits have a distinctive design in red and black, with two base layers: one of classic chocolate with Coca-Cola syrup and one of red color, with a taste of Coca-Cola and effervescent candies.
Coca-Cola OREO Zero Sugar Limited Edition offers a taste of Coca-Cola with flavor notes inspired by OREO biscuits.
“Besties” includes digital and physical experiences, inviting consumers to activate “Beast Mode” and join their friends. In partnership with Spotify, OREO and Coca-Cola launch “Bestie Mode Digital Experience”, an exclusive platform that allows friends to synchronize their music preferences and enjoy together.
By scanning a QR code on Coca-Cola and OREO products, consumers can explore “Beast Mode” and sync music preferences with their friends. Spotify Free users will have access to the Bestie experience through a promotion on the platform. A playlist will be generated for friends to enjoy together.
Coca-Cola and OREO are also launching a “Bestie Mode” product line in the United States, available in Forever 21 stores and on Forever21.com. The products will be available in local and convenience stores in participating markets starting in September, including a Coca-Cola OREO Zero Sugar Slurpee in 7-Eleven, Speedway and Stripes stores in the US.
Coca-Cola OREO Zero Sugar Limited Edition is part of Coca-Cola Creations, which continues to bring new expressions of creativity and cultural connections. The OREO brand maintains its commitment to offering innovative treats and exciting experiences.
The products will be available on the market in the United States.
Source: benidustry.com