Advertising Guidelines
EuroBeverage accepts advertising from producers, distributors, retailers and other businesses in the drinks world. Because our subject is alcohol, every advertisement must meet the rules below, in addition to the law of each country where it is shown. These guidelines also apply to sponsored content.
Audience
EuroBeverage is for adults of legal drinking age, and at least 18. Advertising must be addressed to that audience only.
Responsible alcohol advertising
Advertisements for alcoholic drinks must follow the principles set out for alcohol advertising in Article 22 of the EU Audiovisual Media Services Directive, and the stricter national rules where they apply. In particular, they must not:
- be aimed at, or be likely to appeal particularly to, people under 18. People shown drinking or about to drink must be, and look, at least 25 years old;
- link drinking with driving, operating machinery, or any activity where alcohol is dangerous;
- suggest that drinking improves physical performance, or brings social or sexual success;
- encourage excessive or irresponsible drinking, or present abstinence or moderation negatively;
- emphasise high alcoholic strength as a positive quality;
- claim that alcohol has therapeutic qualities, or that it is a stimulant, a sedative or a means of resolving personal conflicts.
We encourage advertisers to include a responsible drinking message.
No health claims
Advertisements must not make health, nutrition or therapeutic claims about alcoholic drinks. Claims about zero-proof products must be accurate, and must comply with the rules on food information and on nutrition and health claims.
Honest, legal and respectful
Advertisements must be truthful and must not mislead about a product's origin, composition, strength or price. They must respect the rights of others, including copyright, trademarks and personality rights, and must not be offensive, discriminatory or unlawful.
Labelling and links
Advertisements are clearly separated from editorial content and labelled as advertising. Every external link in an advertisement or in sponsored content carries the attribute rel="sponsored".
Approval
We review every advertisement before it runs. We may ask for changes, and we may refuse or remove any advertisement that does not meet these guidelines or that we consider unsuitable for our readers. Accepting an advertisement does not mean we endorse the product.
Creative specifications
Formats, sizes, file types and deadlines for creatives will be published here when advertising opens on EuroBeverage. Until then, write to us to discuss a campaign.
Contact
Advertising enquiries: contact@eurobeverage.com. Beau Romania SRL, CUI 50630070, Doftaneț 201, Buștenari, jud. Prahova, Romania.